It's hard to make text exciting, unless it's attached to something that already gets you going, say a 1967 Shelby GT500. In that case, the smallest bit of lettering can drum up all kinds of excitement. Cars of the 1960s and ’70s oozed character that modern vehicles could never aspire to, and on that same note, their badges and emblems can't seem to hold a candle to the classics. But then again, the Road Runner wouldn't have the same effect pasted on the tail end of a Toyota Camry as it does on a wild winged Plymouth. 

At any rate, check out some of our favorite emblems from the 2017 SEMA Show, and if you've got a favorite, let us know in the comments below.